trend Sales optimalization

Why does a consumer decide to buy a product again?

In the food industry, sales performance of both manufacturers and supermarket chains can be greatly improved by using targeted sensory research. By developing and optimizing products based on these sensory preferences, companies can better connect with consumers, resulting in higher sales and customer loyalty.

Supermarket chains can also benefit from sensory research by optimizing their range and shopping experience. Products that are more visually appealing and smell or feel better in the package attract more consumer attention.

By carefully testing which flavors, textures and scents consumers love most, companies can launch products that better match their customers’ preferences. In addition, sensory research helps innovate new flavors and products, allowing producers to distinguish themselves in a competitive market.

Store turnover increases by 10 percent if you stimulate consumers’ senses in the right way.

Source: marketingtribune.nl

Stimulating the senses through scent, music or images increases the average time shoppers spend in a store by 6 minutes, contributing to an increase in impulse purchases.

Our services that contribute to this:

Packaging research Benchmark research Optimization research

By 2022, more than half of the adult population thought it was more important that the food and drinks they buy taste good than that they are healthy. Almost 40 percent think it is more important that the products are healthy and almost 10 percent do not know.

Source: cbs.nl

Distrifood annually shares the wheel of retail, the election for the best product introductions of the year in the Dutch supermarket world. 1/3 of these award-winning introductions disappeared from the shelves, including the 2023 overview. Proper preliminary research ensures that the failure rate is reduced.

Source: distrifood.nl

Targeted sensory research enables both manufacturers and supermarkets to create and present products that perfectly respond to consumers’ sensory preferences, leading to improved sales performance.