service Qualitative research

Understand what customers really think of your product

Understanding consumer preferences and behavior is essential to the success of products in the marketplace. Do you want to know exactly what your customers think and feel about your products? Focus groups offer a unique opportunity to gain in-depth insights into their preferences and behavior. Through open questions and interactive discussions, you will find out why consumers choose or reject certain products.

The dynamic interaction between participants and the moderator during the focus group provides spontaneous, honest feedback and brings out hidden motives and emotions. This interaction can lead to rich, nuanced data that helps understand complex consumer preferences and behavior. Additionally, samples of food products can be tasted in the session, allowing for immediate and detailed feedback. This provides valuable information that helps you refine your products and marketing strategy and better tailor it to the wishes of your target group. With focus groups you immediately receive useful feedback that will help you take your product to the next level and exceed your customers’ expectations.

What makes Essensor
unique to you?

In-depth consumer insights

Qualitative research helps companies discover underlying consumer needs and wants that may not be readily visible in quantitative data. This can lead to new opportunities for product development and marketing strategies.

Rich contextual information

The data that comes from qualitative research is rich in context and can help companies understand the cultural, social and emotional factors that influence consumer behavior.