service Difference research

The top 10% best tasters and smellers help you detect differences

Difference research or difference testing is essential to determine whether product differences are observed. Whether changes involve changes in ingredients, manufacturing processes or storage conditions, these types of tests help determine whether consumers will notice differences in taste, smell, texture or appearance. At Essensor we offer you the expertise and precision of a trained expert panel, consisting of the top 10% of the best tasters and smellers. These experts specialize in detecting even the subtlest nuances, ensuring consistent quality and reliability in your products.

With discrimination testing you can determine whether changes in your product formulation or production process are noticeable to consumers. If our panel does not detect a difference, there is minimal chance that your consumers do. This makes the method a reliable and cost-effective way to guarantee the consistency and quality of your product, without the need for extensive consumer panels. By choosing Essensor, you choose objective and detailed analyses, carried out by experienced professionals.

What makes Essensor
unique to you?

Independent and objective results

At Essensor we understand the importance of reliable data for making business decisions. Our expert panel consists of carefully selected and trained panel members who conduct their evaluations completely objectively. They specialize in detecting subtle differences that are often overlooked by in-house tastings. This ensures that you can rely on results that are free from bias or internal influence, giving you a solid foundation for ensuring the quality and consistency of your products.

Proven methodology for precision

Our discrimination tests follow scientifically based methods developed to ensure maximum precision. From the design of the test setup to the analysis of the results, every aspect is aimed at detecting observable differences with the highest possible reliability. Thanks to our methodology, you can determine with certainty whether a change in recipe, ingredients or production process has an effect on the perception of your customers. This not only helps minimize risks, but also improve your product formulation in a data-driven way.

Cost effective and efficient

By using our discrimination tests, you can avoid unnecessary and costly adjustments. Our methods enable you to efficiently determine whether consumers will notice differences in your products, without having to employ extensive consumer panels. This makes our approach not only practical, but also extremely cost-effective. You save time and resources while being assured of the highest standards in product quality and customer satisfaction. Moreover, we help you with clear, applicable recommendations, so that you can switch quickly and focus on growth and innovation.