service Optimization research

Knowing which levers to pull

Optimizing products is essential to respond to the wishes of your target group and increase market success. Optimization research gives you insight into how your product can better meet the wishes of consumers. The Ideal Profile Method (IPM) provides in-depth insight into consumer experiences and expectations, such as sweetness, texture and aroma. This way you can see exactly where the current experience deviates from the ideal taste and implement targeted improvements.

Optimization research contributes to higher sales figures and successful product launches. The Ideal Profile Method (IPM) is a powerful sensory research method that identifies the so-called “drivers of liking”, or the properties that most influence the appreciation of a product. By understanding these drivers, companies can make targeted improvements, such as adjusting sweetness levels based on consumer preferences. This ensures better tailoring of products to the taste preferences of the target group and increases the chance of a successful market introduction. In addition, the method helps to identify potential problems before a product launch, reducing the risks and costs of failed introductions. A well-tailored product results in higher customer satisfaction, more repeat purchases and positive word-of-mouth advertising, which strengthens brand loyalty. Finally, IPM makes it possible to use research budgets more efficiently by focusing on the most impactful product features, which increases the return on investment of research.

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In-depth Insights into consumer preferences

Detailed data provides insight into how consumers experience sensory properties of a product and what they ideally expect. This provides a valuable dual perspective: a picture of the current product formulation and consumer wishes. The identification of Drivers of Liking, or sensory attributes that determine the overall rating, is crucial. This way, companies can make targeted improvements, close the gap between the product and consumer expectations and increase acceptance and appreciation.

Successful product launches

Specific optimization points help companies fine-tune their products to consumer taste expectations. Identifying and resolving potential issues in advance reduces the risk of costly, failed launches and damage to brand reputation. A product that is positively received by the market from launch immediately strengthens sales figures and offers a clear competitive advantage.

More efficient use of research budgets

The IPM offers a structured and efficient approach to sensory optimization research, allowing companies to make better use of their research budgets. By focusing on the most impactful sensory attributes, companies can use their resources more effectively while increasing the return on investment (ROI) of their research.