service Packaging research

A first impression can be everything

A first impression can be everything. One of the most important factors that play a role when you first get acquainted with a product is the packaging. The packaging of a product is the first thing a consumer sees, making this snapshot the opportunity to leave a positive impression. It should not only stand out but also convey the right message.

Well-designed and informative packaging attracts attention and communicates important details such as ingredients and nutritional values. Finding the right balance between visual appeal and functionality will help your product sell better. Strong packaging increases the chance that your product will stand out and be chosen. In addition, the packaging raises expectations among consumers about the taste, application and quality of the product. Packaging research provides valuable insights into consumer preferences and helps companies combine the right elements for a product that convinces and encourages purchase. There are various formats for packaging research, including online versus physical testing, visual versus functional analysis, and qualitative versus quantitative approaches.

What makes Essensor
unique to you?

Clear brand recognition

The packaging is often the first point of contact between the product and the consumer. Unique packaging can distinguish a product from its competitors, which ensures higher brand recognition and loyalty among consumers. Attractive and eye-catching packaging attracts the attention of potential buyers.

Convey a strong message

Effective packaging is not only visually appealing but should also be user-friendly and informative. Well-designed packaging clearly communicates a company's brand identity and values. They create an emotional connection with consumers by conveying the right message and creating expectations that match the brand. This contributes to an improved consumer experience and encourages repeat purchases.

Higher sales figures

Packaging plays an important role in consumers' purchasing decisions. Consumers make a decision within seconds based on visual appeal and tend to purchase the product that catches their attention the most.