Private label turnover in the Netherlands increased to 45.1% in 2023 compared to 43.4% in 2021.
Which service best suits your product to improve it sustainably?
A perfect blend of sensory science, consumer insights and powerful research techniques allows us to engage consumers at the deepest level in all aspects of your brand, packaging and product. This way, consumers remain connected to your products.
Assortment research
Refining your product offering is essential to optimally respond to the diverse preferences of consumers. With our assortiment and segmentation…
Optimization research
Optimizing products is essential to respond to the wishes of your target group and increase market success. Optimization research gives…
Descriptive research
Descriptive research is all about mapping the sensory properties of products. This type of research uses our trained expert panel,…
Difference research
Difference research or difference testing is essential to determine whether product differences are observed. Whether changes involve changes in ingredients,…
Claim research
At Essensor we understand that the success of a food product depends not only on its quality and taste, but…
Benchmark research
Benchmarking is an essential tool for companies that want to respond to their customers’ preferences. By regularly measuring how consumers…
Packaging research
A first impression can be everything. One of the most important factors that play a role when you first get…
Qualitative research
Understanding consumer preferences and behavior is essential to the success of products in the marketplace. Do you want to know…
Training & Consultancy
Do you want to take your product development to the next level? Internal sensory research is essential for ensuring sensory…
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Venture brands
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Non-food
167 euro
In 2023, the Dutch spent more than 3 billion euros on personal care products, about 167 euros per person.
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Healthier products
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Dutch people aged 65 or older made the healthiest food choices in 2023.
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more sustainable products
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By 2023, 82 percent of consumers are willing to pay more for sustainable packaging.
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More functional products
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90 percent of the Dutch population does not eat according to the Wheel of Five guidelines.
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Protein transition
1 op 3
1 in 3 Dutch people will eat less meat by 2023.
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Influencer marketing
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By 2023, 74 percent of consumers said they found product recommendations from influencers trustworthy.
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Sales optimalization
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Store turnover increases by 10 percent if you stimulate consumers’ senses in the right way.
The brands we do research for
