
A strong position in Europe and higher education in the Netherlands
The world of food in the Netherlands and Western Europe is transforming due to trends in health, sustainability and technology.
Consumers are increasingly choosing healthy, plant-based and sustainable products, driven by awareness of the environment and well-being. The call for less sugar, salt and animal products also drives innovation in the food industry. At the same time, technology is accelerating this change: new production methods, such as cultured meat and alternative proteins, and nutritional information apps are popular. In addition, legislation and regulations, such as restrictions on plastic and CO₂ emissions, are causing a shift in how food is produced, packaged and distributed. All these factors drive rapid transformation.
Together with our (international) partners in the Netherlands and Europe, we help companies with this transformation with the aim of maintaining their competitive position.