trend Non-food

Every car brand has its own specific smell

Sensory research, which was originally aimed at testing food products, also offers opportunities in the non-food sector. In this sector, sensory research involves measuring sensory perceptions such as smell, touch, sight, and even sound, to develop products that meet consumer preferences. These methods are becoming increasingly refined and play an important role in product innovation and marketing.

Sensory research is gaining ground in both the cosmetics and textile industries. In cosmetics, it helps companies develop products with pleasant scents, textures and skin feelings, tailored to consumer preferences. In the textile industry, sensory research contributes to optimizing the softness and feel of fabrics, such as clothing and car seat covers, which enhances the perception of comfort and luxury.

In 2023, the Dutch spent more than 3 billion euros on personal care products, about 167 euros per person.

Source: nos.nl

This is because social media increasingly influences the purchase of makeup, perfumes and personal care products, says the Dutch Cosmetics Association. For example, young consumers are now willing to buy fragrances recommended by influencers without first smelling them themselves.

Our services that contribute to this:

Kwalitatief onderzoek Optimalisatie onderzoek Benchmark onderzoek

With a current 2023 turnover of USD 10 billion, the European household cleaning products market is expected to grow by 2.2 percent to EUR 11.42 billion in 2029.

Source: statista.com

The cosmetics industry increased by 9.5 percent in 2024 compared to the previous year.

Source: nos.nl

To collect consumer experiences, non-food products are mainly tested in a home environment. Consumers then pick up the products at one of our test locations or we send these products directly to their home address.

In short, sensory research in the non-food sector offers plenty of opportunities for innovation and product optimization.