Private label turnover in the Netherlands increased to 45.1% in 2023 compared to 43.4% in 2021.
Following trends is crucial for a company to remain relevant and competitive
By being aware of new developments, you can respond more quickly to changing customer needs, develop innovative products and services and thus seize market opportunities. In addition, trend awareness helps to reduce risks by being better prepared for shifts in the industry, such as new technologies, regulations or consumer behavior.
Trend
Venture brands
5,7%
How do we contribute to this?
Trend
Non-food
167 euro
In 2023, the Dutch spent more than 3 billion euros on personal care products, about 167 euros per person.
How do we contribute to this?
Trend
Healthier products
7,5
Dutch people aged 65 or older made the healthiest food choices in 2023.
How do we contribute to this?
Trend
more sustainable products
82%
By 2023, 82 percent of consumers are willing to pay more for sustainable packaging.
How do we contribute to this?
Trend
More functional products
90%
90 percent of the Dutch population does not eat according to the Wheel of Five guidelines.
How do we contribute to this?
Trend
Protein transition
1 op 3
1 in 3 Dutch people will eat less meat by 2023.
How do we contribute to this?
Trend
Influencer marketing
74%
By 2023, 74 percent of consumers said they found product recommendations from influencers trustworthy.
How do we contribute to this?
Trend
Sales optimalization
10%
Store turnover increases by 10 percent if you stimulate consumers’ senses in the right way.
How do we contribute to this?
