service Claim research

Creating a unique value proposition

At Essensor we understand that the success of a food product depends not only on its quality and taste, but also on how effectively the message is communicated to consumers. The ability to stand out in a crowded marketplace is essential, and claims play a crucial role in this. Claims not only help to position your product more strongly on the shelf, but also make it clear to consumers why your product best suits their wishes and needs.

However, it is essential to carefully determine which claims you make and how you substantiate them to strengthen the credibility and appeal of your product. Today’s consumers are critical and attach great importance to evidence behind the promises a brand makes. A strong claim can not only help your product stand out on the shelf, but also make a lasting impression on consumers.

At Essensor, our taste studies offer an excellent way to substantiate frequently used claims such as ‘best taste’ or ‘tastiest tested’ in an independent and objective manner. Thanks to thorough and reliable testing methods, we can accurately determine how your product scores compared to competitors. This not only provides valuable insights into the perception of your product, but also creates a solid foundation for your claims.

What makes Essensor
unique to you

Taste research according to ''best sensory Practice''

The taste studies are organized according to the ISO guidelines (ISO 20784:2021) for claim substantiation. This means that the studies meet strict international standards designed to ensure the reliability and validity of taste assessments. ISO 20784:2021 provides guidelines for conducting taste studies aimed at substantiating marketing claims and product information.

Extensive report

The report provides valuable and detailed insights into how your product is rated by the target group. This feedback is not only crucial for identifying the product's strengths and weaknesses, but can also serve as solid support for claims regarding quality, taste, or effectiveness. The results from this report will help you communicate with certainty about the unique properties of your product, which can provide an important competitive advantage. These deep insights allow you to make strategic decisions that strengthen brand perception and increase consumer trust.

Consultancy

In consultation, we determine which claims are realistic and relevant for your product and target group. We then advise on the most appropriate method to substantiate these claims, such as choosing between a consumer survey or an investigation by an expert panel. Through this approach we ensure that your claims match consumer expectations and are firmly substantiated for a strong market position.