A curse or a blessing?

Influencers have a growing influence on consumers’ food choices, especially when it comes to unhealthy foods. They use their platforms to promote products such as fast food, sugary snacks and soft drinks, often in collaboration with brands. These products are often presented in an attractive and positive context, making it seem normal and desirable to eat unhealthy food. This can make it more difficult for consumers to make responsible choices, as the focus is on pleasure and convenience rather than health. Although some influencers promote healthy food and try to make healthier choices attractive with tips and recipes, the influence of unhealthy promotions remains greater. This is because unhealthy products are usually cheaper, more easily available and take full advantage of the visual appeal of social media.