Do you taste ‘plant-based’ in Chocomel?
Opdrachtgever
FrieslandCampina
Services
Optimization research
The challenge
FrieslandCampina wanted to introduce a plant-based chocolate drink on the market under the Chocomel brand and sought input and feedback from consumers.
The approach
After internal tests at FrieslandCampina, the most promising prototypes were selected, after which they were tested for taste and improvement points by our consumers during a Central Location Test (CLT). The best prototype was then tested at home during a Home-Use Test (HUT). Consumers received a liter carton of the plant-based Chocomel to take home and used it as they wished (e.g. cold or after exercise) and completed a questionnaire about this.
"Through the collaboration with Essensor, we received targeted input during the entire development process to continuously improve the plant-based Chocomel. Ultimately, we developed a plant-based Chocomel that is very close in taste to the one and only Chocomel. This enabled us to to gain a large market share on the plant-based shelf with the Chocomel brand."
The result
The product met the expectations of 97 percent of consumers and was successfully launched in various supermarkets. The plant-based Chocomel has even won the food award for best innovation in 2023.
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