service Assortment research

Segment smartly and respond to unique consumer needs

Refining your product offering is essential to optimally respond to the diverse preferences of consumers. With our assortiment and segmentation research you gain valuable insights into the needs and motivations of your target group. By using advanced techniques such as segmentation analysis or External Preference Mapping, we create a clear picture of your market and offer concrete recommendations for product development and optimization.

The process behind segmentation research

Our methodology involves collecting detailed consumer preferences via hedonic scaling and product descriptions from our panel. By applying analytical models such as unfolding techniques, we map individual preferences and cluster consumers with similar preferences into segments. This enables you to make strategic decisions about optimizing existing products or introducing new variants that perfectly suit your target group.

By combining descriptive research and consumer data, we translate insights into concrete recommendations. From identifying areas for improvement to creating innovative concepts: our approach provides directly applicable insights that help you increase your market share.

What makes Essensor
unique to you?

In-depth segment analysis

Our approach helps you identify segments based on unique preferences. By using techniques such as unfolding, we can not only discover patterns but also predict how your assortment can match the different consumer profiles.

Better market positioning

By using external preference mapping, we link preferences directly to sensory attributes. This helps determine how your products compare to those of the competition and where there are opportunities for innovation.