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Essensor & smaakonderzoek.nl present at the Data & Insight Sensory Symposium

Auteur Essensor
Datum 5 november 2025
Type Consumer insights / Events / Knowledge sharing
Essensor & smaakonderzoek.nl present at the Data & Insight Sensory Symposium afbeelding

𝗘𝘀𝘀𝗲𝗻𝘀𝗼𝗿 & smaakonderzoek.nl 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗮𝘁 𝘁𝗵𝗲 𝗗𝗮𝘁𝗮 & 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗦𝘆𝗺𝗽𝗼𝘀𝗶𝘂𝗺 𝗶𝗻 𝗨𝘁𝗿𝗲𝗰𝗵𝘁 𝗼𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟰𝘁𝗵.

As main sponsor, we were closely involved in shaping the program and our colleagues Alard Verhoef and Akshay Soekhlal contributed strong substantive presentations.

Together with Linda Mulder from Zeelandia (Royal Zeelandia Group), the Power Profiler study – balancing training effort and sensory performance – was introduced and further explored.

Akshay also delivered an engaging talk on the IP benchmark – how to use machine learning to perform product benchmarking.

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