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Value Plus

With our value plus propositon you not only get a deeper insight into the performance of your product(s), but you also have more options to question concepts and packaging. With this method you can compare your product(s) both with each other and with those of the competitors. The questons about the product properties provide insight into the attributes that can be optimized.


local_offer number of products > 2
location_on Customer profile Product users, frequency to be decided by mutual consultation, ages 18 – 70 years, 30% male 70% female
people_outline number of participants Minimum N=60
location_on Type of questions 6/7 acceptance questions, 5-10 JAR (just about right) questions, purchase intent, off-flavour, 2 open questions
people_outline Results Acceptance of the product as compared with those of the competitors, frequency distribution JAR (just about right), penalty analysis

If you are looking for more detailed advice on how to improve your products, we recommend the Ideal Profile Method

Would you like to learn more?

Please get in touch with Jan Willem