History

Launch enhanced vision Essensor; Growing towards a society with healthy and sustainable consumer behaviour through optimized product choices

Launch of the TASTE-EXPEDITION (SMAAKEXPEDITIE); an adventurous training on the way to professional tasting

Awarding ISO certification 20252:2019; for both Essensor and smaakonderzoek.nl  – period 2023 – 2025

Winner MOA Award Marketing Research & Analytics Agency of 2022 – assessment by a professional jury MOA

Launch of smaakonderzoek.nl  – an ESSENSOR spin-off – focus on supermarkets and Food & Beverage wholesalers only

Acquisition Centrum voor Smaakonderzoek (CSO)

Reinforce market leadership in The Netherlands – continuous growth through market- and product development in the Netherlands and Europe

Opening new Research Center in Foodvalley Wageningen

Official collaboration with the Food Innovation Academy (FIA)

Opening new Research Center in the Rotterdam region (Q4)

Official collaboration with Wageningen Food & Biobased Research (part of WUR)

Opening new Research Center in Utrecht

Loes van Tiel member of the Management Team ESSENSOR

Focus on multinationals and food companies in The Netherlands and Europe with sensory consumer research, sensory expert panels and qualitative market research

Vision – helping to develop better products for our customers / maximum focus on health and sustainability

Merge of ESSENSOR and OP&P Product Research. Launch of new brand identity ESSENSOR

Authority and Market Leadership of sensory market research in The Netherlands

ESSENSOR acquires OP&P Product Research

MBI (Management Buy In) Jan Willem Steunenberg who starts as Client Director

Founding of the European Sensorry Science Society (E3S) in Florence in the presence of Pieter Punter and Wim Vaessen

Sensory Profgroep becomes part of the MOA – Expertise Center for Marketing Insights, Research and Analytics

1st Sensory symposium in The Netherlands organized by the Sensory Profgroep

Essensor moves from Delft to Foodvalley Ede

1st edition of the sensory reference work ‘Proeven van Succes‘ by the Sensory Profgroep chaired by Wim Vaessen

Start ESSENSOR by Wim Vaessen. Focus on Sensory Expert Panels (the only one in the Netherlands) and qualitative market research