History

The history of ESSENSOR goes back to 1987 and now spans more than three decades. During this period, our company has grown into the authority and market leader of sensory market research in The Netherlands with research centers in Utrecht, Wageningen and Vlaardingen. In addition, we are active in most countries in Western Europe. We are currently working closely together with our collaboration partners Wageningen Food & Biobased Research (since 2020) and the Food Innovation Academy (since 2021).

2022

Winner MOA Award Marketing Research & Analytics Agency of 2022 – assessment by a professional jury MOA

Launch of smaakonderzoek.nl  – an ESSENSOR spin-off – focus on supermarkets and Food & Beverage wholesalers only

Acquisition Centrum voor Smaakonderzoek (CSO)

Reinforce market leadership in The Netherlands – continuous growth through market- and product development in the Netherlands and Europe

2022
2021

Opening new Research Center in Foodvalley Wageningen

Official collaboration with the Food Innovation Academy (FIA)

Opening new Research Center in the Rotterdam region (Q4)

2021
2020

Official collaboration with Wageningen Food & Biobased Research (part of WUR)

Opening new Research Center in Utrecht

Loes van Tiel member of the Management Team ESSENSOR

2020
2019

Focus on multinationals and food companies in The Netherlands and Europe with sensory consumer research, sensory expert panels and qualitative market research

2019
2019

Vision – helping to develop better products for our customers / maximum focus on health and sustainability

2019
2019

Merge of ESSENSOR and OP&P Product Research. Launch of new brand identity ESSENSOR

Authority and Market Leadership of sensory market research in The Netherlands

2019
2018

ESSENSOR acquires OP&P Product Research

2018
2017

MBI (Management Buy In) Jan Willem Steunenberg who starts as Client Director

2017
2011

Founding of the European Sensorry Science Society (E3S) in Florence in the presence of Pieter Punter and Wim Vaessen

2011
2011

Sensory Profgroep becomes part of the MOA – Expertise Center for Marketing Insights, Research and Analytics

2011
2006

1st Sensory symposium in The Netherlands organized by the Sensory Profgroep

2006
2003

Essensor moves from Delft to Foodvalley Ede

2003
2002

1st edition of the sensory reference work ‘Proeven van Succes‘ by the Sensory Profgroep chaired by Wim Vaessen

2002
1995

Start ESSENSOR by Wim Vaessen. Focus on Sensory Expert Panels (the only one in the Netherlands) and qualitative market research

1995
1994

Founding Sensory Prof Group by Pieter Punter

1994
1987

Start OP&P Product Research by Pieter Punter and Aimee Oliemans. Focus on sensory consumer research and qualitative market research

1987

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Please get in touch withJan Willem

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