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With our value proposition you gain insight into the performance of your product(s). This method is ideal for validating your product or comparing it with those of the competitors (benchmark) on the main acceptance aspects and product properties.

local_offer number of products > 2
location_on Customer profile Product users, frequency to be decided by mutual consultation, ages 18 – 70 years, 30% male 70% female
people_outline number of participants Minimum N=60
location_on Type of questions 6 acceptance questions, 5 JAR (just about right) questions, purchase intent, off-flavour, 1 open question
people_outline Results Acceptance of the product compared with those of the competitors, frequency distribution JAR (just about right)

Would you like to learn more?

Please get in touch with Jan Willem