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Consumer research
Value
With our value proposition you gain insight into the performance of your product(s). This method is ideal for validating your product or comparing it with those of the competitors (benchmark) on the main acceptance aspects and product properties.
| local_offer | number of products > 2 |
|---|---|
| location_on | Customer profile Product users, frequency to be decided by mutual consultation, ages 18 – 70 years, 30% male 70% female |
| people_outline | number of participants Minimum N=60 |
| location_on | Type of questions 6 acceptance questions, 5 JAR (just about right) questions, purchase intent, off-flavour, 1 open question |
|---|---|
| people_outline | Results Acceptance of the product compared with those of the competitors, frequency distribution JAR (just about right) |
Clients
