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Proeven van succes

The book ‘Proeven van succes’ is the book that deals with the methods and applications of sensory research. Wim Vaessen, owner of Essensor, contributed to this book by writing a piece about sensory research. The complete revised edition of Joep Brinkman contains the very latest insights and visions in this field. This book is a great reference work for the experienced sensory researcher, but also a fantastic textbook for anyone else who has to deal with food technology or food marketing in his or her studies. We are proud to say that Essensor is a gold sponsor of ‘Proever van succes’. Joep Brinkman’s new edition is available through the MOA, bookshops or download it as an e-book. For more information, see

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