The book ‘Proeven van succes’ is the book that deals with the methods and applications of sensory research. Wim Vaessen, owner of Essensor, contributed to this book by writing a piece about sensory research. The complete revised edition of Joep Brinkman contains the very latest insights and visions in this field. This book is a great reference work for the experienced sensory researcher, but also a fantastic textbook for anyone else who has to deal with food technology or food marketing in his or her studies. We are proud to say that Essensor is a gold sponsor of ‘Proever van succes’. Joep Brinkman’s new edition is available through the MOA, bookshops or download it as an e-book. For more information, see http://proefvansucces.nl/.