Kickoff ‘Word Proever’ campaign in Utrecht
10 May 2021
This week the www.wordproever.nl campaign started in Utrecht, both offline (billboards, flyers) and online (facebook, banners). The objective is to recruit> 1500 new consumers. Similar campaigns in Wageningen and Vlaardingen will follow shortly.
Last year in May our test centers were closed due to Covid 19. A year later it is busier than ever at ESSENSOR and in Q3 we are opening our 3rd research location in the Rotterdam region. This is a perfect development that enables us to service customers faster and more efficiently in the near future. The challenges in the market are numerous. On the one hand in the context of the protein transition from animal to vegetable and otherwise the challenges in the field of sugar and alcohol reduction. Consumers are certainly open to this, but taste remains decisive for the success of these new and optimized products. This is precisely where Essensor can be of great added value and that is why more and more customers know where to find us.