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Jan Willem Steunenberg becomes shareholder of Essensor

Commercial director Jan Willem Steunenberg becomes a shareholder of the Sensory Market Research Agency ESSENSOR from Food Valley.

At the end of last year, founder and owner Wim Vaessen (61) sold 50% of his shares to the new commercial director. In the middle of last year, Steunenberg started at Essensor and, in accordance with earlier agreements, he has now also become co-owner of Essensor.

Steunenberg (54) has extensive commercial work experience as director and manager within both Food Services (PepsiCo) and business and financial services. Since 2000 he has been active as an entrepreneur and investor and in those roles he started the consultancy company For All Finance, among others. He sold this company to Brunel Nederland in 2009, after which he remained as director for a number of years.

Wim Vaessen, founder of Essensor: “I am very pleased with the arrival of Jan Willem and with him we now have the right person to give Essensor a powerful commercial impulse. It also gives me more room for the content of the sensory field. I also notice that the collaboration gives the entire team extra energy for the realization of our joint ambition; the further growth of Essensor in the coming years”. Jan Willem Steunenberg has now ‘landed’ well at Essensor: “From the first day I stepped into Essensor I have been impressed by the company that Wim has built up over the past 24 years. It is an excellently organized knowledge company with highly skilled and loyal professionals on board. But also a company that is relatively (too) unknown in the market and that is a very nice and rewarding challenge for me!”.

About Essensor Clear insight into consumers’ sensory preferences. That is the core business of Essensor. At Essensor, we have been supporting retailers and the (food) industry on a daily basis since 1994 in optimizing their products and improving the sales performance of these products in the retail channel.

For more information, please contact Jan Willem Steunenberg / Commercial Director

0651 557884 / 0318 452222

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