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taste is of critical importance to a successful product launch

Cloetta, a large manufacturer of confectionery and known for the Sportlife and Redband brands, among other things, has been working successfully with Essensor for years. During ‘The Road to Mie’ on 4 June, both companies gave a peek behind the scenes. Marjolein Dieleman, Group Brand Manager Refreshment at Cloetta and Mirjam van Mourik, Consumer and Sensory Insight Expert at Essensor explained in a digital seminar how such research takes shape. The Bakery Sweets Center recently published an interesting article through Clara Bloemhof. ‘Sensory own repurchase’, but of course we already knew that!

‘Smaak essentieel voor succesvolle productlancering’

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