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Test logic

How and when can you best make use of exploratory and verificational consumer research or sensory research in order to optimize the efficiency of the product development and the quality of your results? And which methods are best for a particular phase and a particular product? The Test Logic advisory process can determine the logical choices in terms of method and timing in the development process. It results in a well-documented procedure and lays down the process, while providing the team with a collective educational experience.

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