Sensory tip #5: You taste what you feel

 

Buy two bottles of wine of roughly the same price. Make sure one bottle is clearly heavier than the other (thicker glass). Ask someone to pour a glass from the lighter bottle and to take a sip. Next ask to do the same with the heavier bottle. Now ask which one is of the best quality. Say that the colour is not relevant, just the taste. The wine from the heavier bottle will be chosen as the better one.

In general weight suggests more (of whatever).