Sensorische tip #4: You see what you taste

 

While sitting in front of your laptop, casually offer someone a peanut butter cookie. Then show him or her a picture of an empty plate. It should be a simple plate, not typically for supper or breakfast. Ask whether this would be a supper plate or a breakfast plate. The answer will be “Breakfast plate”.

The taste of peanut butter has moved his or her thinking into the direction of breakfast. That’s called Priming.