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Launch of – a new name within sensory consumer research – focuses exclusively on supermarkets and catering wholesalers

This ESSENSOR spin-off was launched during the sensory symposium ‘Sensory for Business’, which took place on 21 April at the Food Innovation Academy in Vlaardingen.

A new name in this specific market segment, but also a company with a mission! “Sensory consumer research seems simple, but there is a lot involved. It is not without reason that it is a specific field of study at Wageningen University (Sensory Science) and this type of research also requires a great deal of expertise and accuracy,” says Wim Vaessen, Research Director of ESSENSOR AND one of the founders of taste Together with his business partner Jan Willem Steunenberg, they felt that the time was right for this initiative. has made volume agreements with ESSENSOR regarding the purchase of sensory capacity, consumer panels, expertise, use of hardware and software. These (purchasing) advantages ensure low prices and make a flying start possible for interested customers in the supermarket and catering wholesalers. More information about this initiative via

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