Introducing the ESSENSOR Keuzekaart for consumers participating in our market research.
As of January this gift card replaces the payment by bank transfer from that moment on. After receiving the so called ESSENSOR Keuzekaart, it can be converted online immediately by the consumer into a card of their choice, e.g., Bol, de Bijenkorf, Gall & Gall, Etos, Hema, Rituals, etc..
An important argument for this way of rewarding is that it ensures more engagement with our consumers. Every time after participating in a survey, there is a natural moment of communication with the consumers. They will literally receive the gift cards they earned in their mailbox, activate it straight away and buy something nice for it.