ESSENSOR AT THE MIE 2020 IN UTRECHT

On February 5 and 6, 2500 (digital) marketeers, data analysts and researchers visited the 18th edition of the largest Marketing Insights Event (MIE) in the Netherlands. This year our stand was dedicated to the 25th anniversary of our company. And of course all visitors to our stand were challenged to participate in a taste test with various types of cheese. Context and experience partly determine the taste and appreciation, according to our recent research in collaboration with Remeker Kaas and Deakin University Australia.