Placing a claim like “tastiest” or “creamier than…” on a product is often used as a distinctive marketing tactic.
Understanding how to substantiate those claims is crucial. In 2021, the International Organisation for Standardisation (ISO) published a document with nine principles to follow when designing a study to support a sensory claim.
Recently, at a digital meeting organised by MOA Netherlands, our colleague Boudien van der Werf presented how to put these principles into practice.
