How is the sensory difference valued?
When it has become apparent what the differences are, the next question is: What do consumers think of it? Do they perceive the differences? Or are the differences so small that consumers do not observe them? And if they do taste a difference, is this valued positively or negatively?
To answer these questions, Essensor uses a combination of sensory panel data and consumer data. With specific analyses, e.g. the external prefmap, products are displayed relative to each other in a graph on the basis of panel data. These data are then combined with consumer data, which also gives insight into the (size of) the clusters of consumers. This type of analysis is highly informative for R&D departments that often work with information from sensory panels.