Fair Data quality mark
Recently the MOA (Centre for marketing insights, research and analytics) launched the Fair Data quality mark. With this Fair Data label the MOA gives consumers certainty in the growing debate and concerns about privacy and data. Only organizations that are member of the MOA –like Essensor- and thereby meet the strict quality requirements in terms of handling personal data may use the Fair Data quality mark. In addition, the MOA has drawn up 10 rules of conduct about privacy and anonymity of data, which gives guidance to consumers.
For more information: https://www.moaweb.nl/fair-data.html