{"id":3087,"date":"2024-11-05T10:18:56","date_gmt":"2024-11-05T09:18:56","guid":{"rendered":"https:\/\/www.essensor.nl\/trends\/venture-brands\/"},"modified":"2025-01-24T10:58:48","modified_gmt":"2025-01-24T09:58:48","slug":"venture-brands","status":"publish","type":"trend","link":"https:\/\/www.essensor.nl\/en\/trends\/venture-brands\/","title":{"rendered":"Venture brands"},"content":{"rendered":"<p>In the Netherlands, venture brands in the supermarket channel have grown strongly. These brands, developed by retailers themselves, focus on specific consumer needs or trends. Unlike traditional private labels, venture brands build their own identity instead of just offering a cheaper alternative. Supermarkets use these brands to gain market share in niche markets and gain more control over supply and margins.<\/p>\n","protected":false},"featured_media":1550,"template":"","meta":{"_acf_changed":false},"class_list":["post-3087","trend","type-trend","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/trend\/3087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/trend"}],"about":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/types\/trend"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/media?parent=3087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}