Fruitmasters’ ambition is to offer every customer an apple that suits his or her taste, or to share it in the future. The belief is that many purchases are currently made based onroutine or price, while more tasty alternatives are available for many consumers. To respond to this, deeper insight was needed into what consumers actually experience and value. The ‘old’ taste segmentation was always based on objective product measurements, but never on the experience of taste. It can now be said that, for example, a high brix (sugar value) is not necessarily perceived as the sweetest. The aim was therefore to gain better insight into the taste experience of different apple varieties and to find out which varieties are perceived as comparable.<\/p>\n","protected":false},"featured_media":79,"template":"","meta":{"_acf_changed":false},"class_list":["post-3063","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/case\/3063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/www.essensor.nl\/en\/wp-json\/wp\/v2\/media?parent=3063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}