Just a few years ago product research with consumers was carried out pre-eminently by ‘measuring’. So by definition this research took place in strongly controlled research environments. Nowadays the focus increasingly changes towards observing the consumer. What does the consumer do when purchasing online, for example? Or when purchasing in a store for that matter? Or at home when preparing or consuming a product?
The software to record and analyze such observations has rapidly evolved. Product research today often makes use of mobile phones, or an online questionnaire completed at home or at the test location.
There are more and more means to get you closer to the consumer experience of your product. Like no other, Essensor is familiar with this and is happy to assist you in choosing the most optimal channel for the implementation of your research.